• Study design briefs and determine requirements • Schedule projects and define budget constraints • Conceptualize visuals based on requirements • Prepare rough drafts and present ideas • Develop illustrations, logos and other designs using software or by hand • Use the appropriate colors and layouts for each graphic • Work with copywriters and creative director to produce final design • Test graphics across various media • Amend designs after feedback • Ensure final graphics and layouts are visually appealing and on-brand