– Lead Brand & Campaigns, PR, Research & Insights, Customer Acquisition, Customer Engagement (CRM), Inside Sales and Partnership Marketing.
– Develops marketing strategy by studying economic indicators; to drive acquisition, engagement, conversion, and brand equity.
– Identifying customers and their current and future needs; and monitoring the competition.
– Identify & develop marketing strategies to increase market penetration & profitability through partners
– Improving how to measure success, from KPI development through to scalable processes and feedback loops.
– Bring a commercial rigour to planning and budgeting, ensuring all key activities are measured and investments are monitored and iterated as required
– Instilling a customer obsession across your teams, leveraging customer research to inform target markets, campaign design and decision making
– Maintaining strong communication channels with cross-functional teams to develop and iterate on the marketing strategy and approach
Our ideal Head of Marketing will have:
– Strategic – Deliver high customer growth and establish our position in the market. Derive and drive attainable, executable, and measurable Objectives in-line with Organizational goals.
– Customer-Centric – deep understanding of customer needs, preferences, and behaviors and understanding of how to use the right data & insights to deliver strategic commercial value.
– Cross-Functional collaboration – Manage several teams, partners, and influence across key internal & external stakeholders.
– Team building and leadership – Building, growing, and developing high-performing marketing teams to deliver high-quality and impactful results.
– Results Orientated – sets the right goals/targets, tracks/measures
– Continuous Improvement – supports, mobilizes, and embeds a culture of adapt change and continuous improvement.
– Hands-on experience with CRM and SEO tools like Google Analytics, Google AdWords, HubSpot, WebTrends, Salesforce, etc.
– In-depth knowledge of data analysis
– Regularly produce and present reports
– Excellent organizational and time management skills
– Good communication and interpersonal skills
– Excellent presentation skills
– MBA in Marketing Management or similar relevant field
– Additional marketing certifications are a plus
MUST HAVES:
– Top 3 Mandatory Skills: Lead Brand & Campaigns, Develops marketing strategies, Customer Acquisition
– Courier/Freight/Transportation Background
– Joining time / Notice Period: 30 days
– Minimum Relevant Experience: 12 years