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Saudi Telecom Company Hiring for Marketing Specialist at Riyadh Full Time
Job Summary
The role holder is responsible for supervising Proactive Retention activities for Fixed & Mobile for STC’s Consumer Sector. Responsibility will involve targeting high churn risk customers through BTL with support of Analytical Models and Business Intelligence.
Key Responsibilities
- Manage & Execute Proactive retention matrix and categorize offers across segment values and type of customers in order to retain customers and achieve Retention KPIs
- Monitor and analyze proactive retention activities and promotions performance, also aligning Retention KPIs with STC performance requirement.
- Deep Analysis of different segments behaviors and interests
- Develop advanced reporting for the proactive retention activities
- Manage/Execute proactive retention capabilities improvement; like Analytical models, SAS/ Teradata system enhancement, CRM system changes, IT system enhancement etc
- Development of innovative, value adding and compelling propositions built upon customer and prospect insight and researchMaintain and enhance the churn predictive models
- Execute, measure and improve number of proactive retention campaigns using CMS
- Derive customer’s needs by analyzing behavioral trends and suggest new preposition for these groups of customers
- Provide support and coaching to improve retention results across all service channels, especially outbound / inbound channels
- Identifying analytical needs and opportunities to support business objectives
- Supervise development and implementation of the Retention Management plans that includes other teams
Qualifications/Certification
Bachelor’s degree in Business Administration/Marketing/Public Relations/Digital Marketing
Required Experience
Minimum of 4 years experience working in the Marketing & Retention
Desired Skills & Knowledge
- Attention to detail
- Advanced proficiency in data collection and analysis
- Advanced proficiency in English language
Language
- Arabic: Advanced
- English: Advanced
About Company
STC is the leading telecommunication services provider in the country, with strong regional presence which enables. STC to deliver a variety of distinguished services to all customers and eventually delivering growth to shareholders.