Red Castle Hiring for Digital Marketing Specialist at , Kuwait Full Time

Job Summary

We are seeking a Digital Marketing Expert with strong working experience implementing successful digital strategies that have produced measurable business objectives for their organizations. Prior experience working in e-commerce is a major plus.

• Creating and executing on a digital strategy that is customer-focused and improves the company’s social media footprint, search results, audience engagement and brand recognition.
• Providing executive team with data that shows how digital initiatives are creating value for the company and where strategies are ineffective, producing suggestions to refine them.
• Solid experience and understanding of social media and digital ad optimization.
• Managing the firm’s digital presence across multiple media channels; analyzing engagement and customer conversion; refining tactics and strategy accordingly.
• Concepting ideas for effective content that engages audiences across channels (Instagram, Snapchat, YouTube, etc.); working the team to execute on these.
• Developing client loyalty program that incentivizes increased engagement and transactions.
• Coordinating with team to ensure voice and identity are consistent across the firm’s digital properties while being attentive to the different communication methods across channels.
• Deploying differentiated tactics and strategies depending on the markets being targeted that enhance the reach and connectivity of platform with target market.
• Planning and implementing high-impact, eye-catching public marketing campaigns such as digital billboards, urban pop-ups and campaigns.
• Developing CRM strategy that emphasizes organic engagement with clients (with communication consumers enjoy receiving rather than sending straight to junk!).
• Determining best fit of social account collaborations/partnerships based on platform audience, brand identity, and expected long-term performance; end-to-end management of the partnership.
• Proactively refining media strategy to enhance reach, engagement and conversion by analyzing the results of tested digital strategies and conducting comparative analysis.
• Managing and optimizing the marketing budget in accordance with CFO and Co-CEOs.