– Develop and execute comprehensive social media marketing strategies to increase brand awareness, engagement, and customer acquisition across various social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.).
– Create, curate, and manage high-quality, engaging content that aligns with the brand’s tone, voice, and values.
– Monitor social media trends, industry developments, and emerging platforms to identify new opportunities for growth and innovation.
– Collaborate with cross-functional teams (such as design, content, and PR) to ensure consistent messaging and branding across all social channels.
– Manage social media calendars, scheduling, and publishing of content while ensuring optimal posting times for each platform.
– Utilize social media management tools to track, analyze, and report on key performance metrics, making data-driven decisions to optimize campaigns.
– Engage with followers, respond to comments, messages, and inquiries promptly, and foster a sense of community and interaction around the brand.
– Monitor and manage social media advertising campaigns, working closely with the marketing team to set goals, budgets, and performance benchmarks.
– Stay up-to-date with the latest industry trends, algorithms, and best practices to continuously improve the company’s social media strategy.
– Lead influencer outreach and partnership initiatives to expand the brand’s reach and exposure.
Qualifications:
– Bachelor’s degree in Marketing, Communications, or a related field.
– Proven experience of at least 5 years in social media marketing with a strong track record of managing successful campaigns across various platforms.
– Proficiency in using social media management tools and analytics platforms.
– Excellent written and verbal communication skills with a keen eye for detail.
– Creative mindset and the ability to generate engaging content ideas that resonate with the target audience.
– Strong project management skills with the ability to handle multiple tasks and deadlines.
– Up-to-date knowledge of the latest social media trends, algorithm changes, and best practices.
– Familiarity with paid social media advertising and experience managing advertising budgets.
– Experience in data analysis and the ability to derive actionable insights from social media metrics.
– Strong understanding of branding, marketing principles, and audience segmentation.