Jumeirah Hiring for Assistant Manager – Digital Marketing – Jumeirah Gulf of Bahrain at Manama, Capital Governorate, Bahrain Full Time

About Jumeirah & the Hotel: 

Jumeirah Group, a member of Dubai Holding, has been making a distinguished impact on the global hospitality market for more than two decades with its Stay Different™ brand promise. 

Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, elevated dining destinations and surprising architecture and design at the heart of every guest experience. 

Today, Jumeirah operates a world-class portfolio of 23 properties across the Middle East, Europe and Asia and employs over 8,000 colleagues, representing over 106 nationalities.

As Jumeirah continues to expand its global portfolio and scales up its operations to the next level of growth, it remains fully committed to developing and empowering our colleagues to excel in world class environments. 

Jumeirah is committed to embedding equality, diversity, and inclusion in all its practices, embracing a culture that celebrates diversity. 

Jumeirah Gulf of Bahrain is an idyllic getaway situated majestically on the shores of the Gulf and takes its architectural inspiration from the gentle movements of the sea. The resort’s cluster of villas and elegantly designed rooms, along with the award-winning Talise Spa, offers a sanctuary for travelers looking to recharge and embark on a journey for wellbeing. Bahrain presents itself as a destination for the ultimate Middle Eastern experience, with its rich heritage of beautiful forts and charming bazaars blending perfectly with an inspirational vision for the future. The resort harmonises Jumeirah’s promise of unparalleled hospitality with the wonder of the destination, providing a true beachside escape in the heart of culture. Set to exceed all guest expectations, the resort and spa is an oasis for nature-loving friends, families and couples hoping to disconnect from the chaos of everyday life. 

About the Job: 

We are currently seeking for an expert Assistant Digital Marketing Manager to join Jumeirah family!  You will assist in defining and implementing Jumeirah Gulf of Bahrain’s digital marketing strategy, to optimise traffic acquisition for Jumeirah.com, mobile and social throughout all steps of the customer journey, across all devices, and in multiple languages – in order to drive interest towards Jumeirah’s brand and properties and increase profitable direct bookings. 

Duties and responsibilities of this role: 

• Collaborate with the Director of Marketing to develop and execute the resort’s digital marketing strategies and campaigns, including social media, email marketing, search engine marketing, and display advertising, focus on conversion to generate quality traffic and support the achievement of commercial targets.
• Accountable for Jumeirah Gulf of Bahrain’s website content utilising CMS, ensuring accuracy, TOV and brand alignment.
• Collate and analyse data using available sources including Jumeirah’s Business Insights and Google Analytics to determine brand website performance for Jumeirah Gulf of Bahrain hotel, rate performance, demand trends, BOB insights, determine need periods and create meaningful ad-hoc reports with findings and recommendations. 
• Campaign management including media buying with a key focus on improving performance on paid channels (paid search, metasearch, display campaigns for prospecting and re-marketing, affiliates, and social networks for conversions) as well as on increasing organic traffic from search engine optimization (SEO).
• Develop and execute A/B testing for digital marketing campaigns and ensure campaign optimization towards best-performing creatives.
• Analyse performance to ensure campaigns are delivering on set KPIs.
• Manage relationships with and performance of digital media agencies to ensure all Jumeirah Gulf of Bahrain’s benefit from the most advanced technical frameworks, best media-buying conditions, and most qualitative service levels.
• Utilise CRO and personalization tools to improve the guest journey for the Jumeirah Gulf of Bahrain hotel on the brand website.
• Support the development and deployment of Jumeirah Gulf of Bahrain digital marketing campaigns, including the development of digital content in various languages, the recommendation of best-fit deployment channels per segment and the actual campaign launch, to reach current and prospective customers in a compelling manner.
• Liaise with the Group Digital Marketing to improve measurement and reporting tools and processes, optimise spend across paid channels via attribution modelling and spread a data-driven culture throughout the organisation.