United Arab Emirates
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The DSF Liability and Accounts Unit is the sales channels under Retail banking, catering to the Liability requirements of Emirates NBD & new to bank customers in UAE. The unit’s core responsibility is to increase the market share of Liability Business and function in line with the Group’s overall business strategy.
The Unit is responsible for developing and growing fixed deposits and CASA base for the Retail bank, offering a strong payroll proposition for corporate with best-in-class liability products offers. Creation of integrated sales models for Personal and Priority Banking segments focusing on payroll sourcing, servicing, managing new and existing relationships.
The unit will also focus on cross selling of other retail banking products such as, credit cards, Bancassurance, overdraft, etc. to increase the profitability of the unit and the overall revenue for Retail Bank.
Tanfeeth
Established in 2011, Tanfeeth is the Gulf Cooperation Council’s (GCC) first large-scale Business Service Partner and fully owned subsidiary of Emirates NBD. Tanfeeth is dedicated to supporting the Emirates NBD Group by delivering regional expertise, cost productivity, and excellence in customer service delivery in terms of quality, consistency and efficiency, to the Group’s growing customer base.
In Arabic, ‘Tanfeeth’ means ‘getting the job done’ and that’s exactly what we do! We function as an operations and service platform with international customer service standards. Our end goal is to continue to raise the benchmark for customer service across the region and deliver exceptional customer experience through partnership, passion & people.
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