Duplays was founded on a simple observation. People move to a new city and find it difficult to connect with others to play the sports they left behind but still love to play. We wanted to change that, so we started Duplays (yes a play on words for “Dubai plays”), as an online platform that would connect sports enthusiasts with sport leagues that we’d organize across the Emirate. We found the venues, hired the referees, and created teams and schedules. We did this at scale, across Dubai and Abu Dhabi, each night, every night to become the UAE’s largest provider of adult, participatory sport. Our mission today is no different. We want to be the sport venues of choice for people to play sports. Today, we embark on not just organizing high-quality sport experiences but building best-in-class sport facilities at scale across the Kingdom of Saudi Arabia and the UAE, starting with our two facilities in Dammam and Jeddah launching in 2022.