British American Tobacco Hiring for Marketing Data Analyst Job at Lahore Full Time

BAT is evolving at pace – truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT DBS PAKISTAN IS LOOKING FOR A MARKETING DATA ANALYST

SENIORITY LEVEL: Mid Senior Level

FUNCTION: Strategy Planning & Insights

LOCATION: Lahore, Pakistan

REPORTS TO: Brand & Insights Lead

ROLE POSITIONING AND OBJECTIVES

The main purpose of this role is to support the business from market, direct reporting business unit, region and global in delivering the most value from the market share reporting tool and the insights available.

As well as being responsible for ensuring the monthly market share reporting cycle runs smoothly, the role includes scope to help users drive more benefit through utilizing their knowledge of marketing, market share data and the tool itself to build new dashboards and to input into future releases of the tool.

We are looking for someone that has the discipline to deliver market share insight on time and to a high quality coupled with excellent stakeholder management when interacting with users at senior level and a hands-on ability to solve problems with the data and build new insights for our users.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Manage the monthly market share reporting cycle:
  • Monitoring data from external vendors for quality and timeliness
  • Supporting the market data owners in quality checking their data inline with the monthly reporting calendar
  • Supporting the SP&I leads in loading Market, Regional & Global commentary about the market share insight into the tool
  • Loading market weights that determine the global aggregation of market share
  • Supporting the market category data owners map SKUs to market segments
  • Publishing of the monthly dashboards
• Ad-hoc responsibilities :
  • Support market data owners in diagnosing data quality issues and helping the data owners resolve with the relevant data vendor
  • Manual job scheduling of data pipelines where data is required to be refreshed outside of the standard job schedule timelines
  • General support with non-technical business user queries (i.e. how-to’s)
  • Help user get the best from self-service reporting
  • Supports impact assessments for change requests on behalf of the business product owner)
• Work with IDT and D&A, in support of resolving issues with the tool or supporting development of future features
• Develop good working relationships with peers within the End Market, as well as other functions within the GBS and Central Marketing & Strategic Planning & Insights teams to facilitate knowledge sharing.
• Identify opportunities for improvement of a tool and/or operating model

CAN THIS BE YOUR FUTURE ROLE

• Do you have proven experience in data & analytics?
• Do you have experience in handling market share reporting?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE.

• Minimum 3 years of experience in data and analytics in a business analysis or visualisation developer role.
• Expert in using Excel or other tools for data analysis and reconciliation
• Experienced in Power BI development
• Understands dimensional data models
• Working knowledge of SQL and able to use to query large dataset, experience with Snowflake and Azure cloud solution beneficial
• Able to manage a schedule of activities
• Able to manage risks, issues and dependencies and summarise for management
• Knowledge of current marketing and analytics technology
• Knowledge of external share of market data vendors such as Nielsen
• Business Awareness – Can talk with credibility about the business and how a solution functions and its features
• Able to perform business analysis to bridge between business requirement and reporting solution
• Clear and effective communicator able to request action from stakeholders when within their responsibilities
• A team-player attitude is crucial, value collaboration, curiosity
• Strong interpersonal skills with the ability to communicate with senior and other levels of staff in all departments and companies both within the Group and externally
• Experienced in working with agile approaches

BENEFICIAL SKILLS

• FMCG experience
• Shared Service experience
• Global Exposure

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.