• Must be fashionable / well-groomed and possess up-to-date product knowledge to ensure minimal stock loss • Maintains knowledge of new product, trend and fashion directives at all times in order to effectively respond to and anticipate customer needs • Ensuring the retail staff has the skill to provide highest levels of customer service for maximizing the sales • Assisting the Store Manager in implementation of operating procedures at the store as per the company standards • Ensure the brand and company’s policies and procedures are adhered by all the staff at all the times • Regularly audits own store administration and resolve any issues • Manage the daily roaster, leave and grievances of the retail staff • Maintain the visual merchandising standards at the stores all the time as per set VM standards • Promote the Club Apparel Loyalty Program of the company for repeat sales • Provide feedback to the Store Manager and / or Area Manager with regards to the employees and products • Ensure awareness and vigilance at all times of security in the store without any negligence • Must be updated about the various brands of the group for suggestive selling to the customers • End to end store responsibility in absence of Store Manager • Must be physically fit to stand for extended hours and heavy lifting