• Develop and own the partner marketing plan for the public sector partners MENA to drive demand for AWS services with new and existing partners across public sector sales segments.
• Work closely with both the Partner Development Sales leads and the Public Sector Partner sales leads to understand the priorities of the region and the partners to help drive both AWS and Partner led opportunities and pipeline.
• Conduct research and gather insights into partner, customer and market behavior, motivations, and attributes to determine new marketing approaches and optimal routes to market.
• Track, monitor and analyze results and optimize iteratively based on customer and partner behavior and needs.
• Work closely with other field and partner marketing teams and drive cross functional collaboration with extended marketing teams (Digital Marketing, Paid Media, Global Campaigns) to execute partner led campaigns and events in Europe South.
• Lead the annual planning process to determine strategy, budget and key programs.