Officer, Digital Customer Experience
**Role Statement**
**Principal Responsibilities**
**1. Digital Marketing Development**
– Assist the creation, development, and implementation of digital marketing plans.
– Allocation of digital marketing budget per plan in accordance to business priorities and associated marketing campaigns
– Monitoring of marketing campaigns, with qualitative and quantitative feedback
**2. Advertising Agency Management**
– Provision of campaign briefs and a digital marketing checklist for each marketing plan implemented with agency/media
**3. Research & Development**
– Analysis of products/services digital marketing coverage in light of competitive marketing developments
– Explore the latest digital marketing technologies and solutions that assist boost sales, and customer profile enhancement.
**4. Customer Relationship Management**
– Support the available CRM solutions towards better segmentation, targeting, and positing of customers, products and services
– Gear marketing communication towards customer-orientation in order to increase the depth of customer relationships
– Communicate the value-additions of a bank-wide marketing mindset (front-lines, internal communication, and external – customer
– touch points)
**5. Stakeholder Management**
Work closely with stakeholders of the bank, including but not limited to social media team, IT, Digital Channels.
**6. Procedures and policies**
– Carry out and comply with the Bank’s policies and procedures.
– Create and maintain relevant digital marketing policies & procedures
**Education**
Bachelor’s Degree in Business Related Field or Web Design & Digital Media
**Experience**
Minimum of 5-10 years in a similar role within a reputable organization.
Job ID 5099