Afaq – Consultancy Branch Hiring for Consumer And Corporate Pr Manager, Saudi Arabia at Riyadh, Saudi Arabia, Saudi Arabia Full Time

Job Description

Amazon is seeking a self-motivated, highly organised and creative communications professional to join the Amazon team in Saudi Arabia. The individual will be based out of Riyadh and will be part of the wider Middle East and North Africa (MENA) consumer and corporate PR team, developing and leading local and regional PR campaigns in addition to influencer and owned social media channel campaigns. The individual will shape and drive media relations strategy to build Amazon’s reputation and thought leadership in Saudi Arabia and across the MENA region. This role reports into the Head of PR and Communications, MENA, and will work closely with with a wide range of internal and external stakeholders.

The successful candidate will have 10+ years of experience in consumer and corporate PR with a proven track record of planning and delivering creative digital PR campaigns; a strong understanding of the current social media landscape; best-in-class local media contacts; experience of delivering successful influencer campaigns, utilising both organic and paid routes; and experience of delivering measurable results in both key brand and commercial metrics. They should be a multi-tasker, highly-organized, creative thinker, goal-oriented, adaptable, and enjoy working in a fast-paced, start-up culture.

Key responsibilities include: · Media and key opinion leaders (KOLs) relations: Lead day-to-day contact and relationship building with key reporters for the business area, in order to promote Amazon’s reputation in Saudi Arabia. The individual will work to generate impactful coverage, influence reporting and will be responsible to drive story ideation to media placement. The individual will also develop and maintain relationships with KOLs including social media influencers and other media personalities. · Content generation: Write press releases, talking points, briefing documents, case studies, and other collateral for the media that advance Amazon strategic priorities in Saudi Arabia. The individual will also create, and deliver social media focused content and campaigns in Saudi Arabia, plus supporting as needed across the MENA region · Strategy development: Develop and implement PR / influencer / digital comms strategies, briefs and plans in line with PR priorities and campaigns. The individual will also utilise media coverage, industry and customer insights to inform strategies and best practices · Managing internal and external relationships: The individual will establish strong working relationships and collaborate closely with internal stakeholder teams – both locally and globally – including marketing, public policy and other PR peers. The individual will also manage external PR and content development agencies.

Basic Qualifications

· At least 10+ years consumer and corporate PR experience in Saudi Arabia · Excellent written and oral communication skills in both English and Arabic, · Excellent relationships with key media outlets and KOLs · Highly analytical and structured; pays extreme attention to details · Experience in using the latest social media monitoring and analysis tools and platforms · Track record of strategic planning, creative thinking and delivery on major social media/digital comms campaigns · Experience in planning and delivering paid campaigns · Experience of delivering successful influencer campaigns · Bachelor’s degree

Preferred Qualifications · Track record of working with, and successfully evaluating, innovative new formats and testing new and emerging channels · Experience of working across multiple MENA markets delivering co-ordinated campaigns