Job Summary:
We are seeking a talented and experienced Content and Copywriter with a background in fintech to join our mobile wallet team. As a creative wordsmith, you will play a crucial role in crafting engaging and persuasive content that resonates with our target audience, drives brand awareness, and communicates the unique benefits of our mobile wallet solution. Your ability to write compelling copy, coupled with your fintech expertise, will contribute to establishing our brand as a leader in the industry.
Responsibilities:
Content Creation: Develop high-quality, original, and informative content for various platforms, including website pages, blog posts, email campaigns, social media, and marketing collateral.
Fintech Expertise: Utilize your knowledge of the fintech industry to create content that effectively communicates complex financial concepts in a clear and accessible manner.
Copywriting: Write persuasive and compelling copy for advertisements, app notifications, landing pages, and other promotional materials that drive user acquisition and retention.
Brand Voice: Ensure all content and copy align with the brand voice and tone guidelines, maintaining consistency across all communication channels.
SEO Optimization: Incorporate SEO best practices into content creation to improve search engine rankings and drive organic traffic to our mobile wallet platform.
Market Research: Stay informed about the latest trends, developments, and innovations in the fintech industry to create relevant and timely content that resonates with our target audience.
Compliance and Accuracy: Ensure all content adheres to industry regulations, is factually accurate, and complies with legal and compliance guidelines.
Collaborate with Stakeholders: Work closely with the marketing team, product managers, and subject matter experts to gather information and insights for content development.
Content Calendar: Assist in creating and maintaining a content calendar to plan and organize content releases effectively.
Editing and Proofreading: Review and edit content to ensure it is error-free, grammatically correct, and aligns with our brand messaging.
Requirements:
Experience: 3-4 years of proven experience in content writing and copywriting, preferably within the fintech industry.
Writing Skills: Exceptional writing and editing skills, with a keen eye for detail and the ability to adapt writing style to different audiences and platforms.
Creativity: A creative approach to content creation, coupled with the ability to think outside the box and bring fresh ideas to the table.
SEO Awareness: Familiarity with SEO principles and practices to optimize content for search engines.
Communication: Excellent communication and collaboration skills to work effectively with cross-functional teams.
Time Management: Strong organizational skills and the ability to manage multiple projects simultaneously and meet deadlines.
Mobile Wallet Understanding: Familiarity with mobile wallets, digital payment solutions products, services, and industry trends, allowing you to craft informed and accurate content.
Education: Bachelor’s degree in English, Journalism, Marketing, or a related field is preferred, but relevant experience and a fintech background will also be considered.
Join our team and contribute your exceptional writing talents to shape the narrative of our mobile wallet. If you are a versatile and creative Content and Copywriter, we look forward to hearing from you.
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